Three typefaces are the primary identification typefaces for the Beyond Celiac brand. They are Avenir, Gotham, and Impact. All three typefaces are suitable for a variety of communication materials.
In general, the primary text font is Avenir (although Gotham Light may be used as a text font as well). The secondary fonts are Gotham and Impact and would be used for headings, sub heads, boxed items, chart numbers, teasers etc,. Calibri is the universal font of choice, if the above fonts are unavailable.
