Cowboys Want to Know: “What Does Gluten-Free Mean?”

May 8, 2013

Cowboys Want to Know: “What Does Gluten-Free Mean?” pairs the term “gluten-free” with cowboys in a new TV advertisement.

Gluten-free options for people with celiac disease and non-celiac gluten sensitivity (NCGS) are becoming increasingly more available. We’re seeing the term “gluten-free” on restaurant menus, packaged foods and more. Now, gluten-free is even popping up in television ads.

The search engine released an advertisement that combines gluten-free, cowboys and a Wild West-style showdown. See it for yourself at

What do you think of this ad? Tell us on the National Foundation for Celiac Awareness (NFCA) Facebook page.

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