Beyond Celiac Brand Materials

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Logos

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Logo for Beyond Celiac. The design features a green circular icon on the left and the words BEYOND CELIAC Together for a Cure in orange, green, and gray text on the right.
The Beyond Celiac logo, featuring a green and orange abstract design on the left and the words BEYOND CELIAC in orange and green, with Together for a Cure in light gray below.

Brand Colors

The colors below were selected to reflect the Beyond Celiac positive and confident tone in all communications. 

A color palette with eight squares labeled: Logo Green, Logo Orange, Logo Light Green, Logo Yellow, Teal, Purple, Red, and Gray, each with corresponding Pantone, RGB, and CMYK values listed below.

Typography

Three typefaces are the primary identification typefaces for the Beyond Celiac brand. They are Avenir, Gotham, and Impact. All three typefaces are suitable for a variety of communication materials.

In general, the primary text font is Avenir (although Gotham Light may be used as a text font as well). The secondary fonts are Gotham and Impact and would be used for headings, sub heads, boxed items, chart numbers, teasers etc,. Calibri is the universal font of choice, if the above fonts are unavailable.

A sample type specimen showing Avenir, Gotham, and Impact fonts with uppercase, lowercase, numbers, and punctuation. Each font lists available weights; Avenir and Gotham include Light to Bold, Impact is Regular.