Go Gluten-Free with the GREAT Association
Ambler, PA (February 15th, 2010) -As the food industry continues to mainstream gluten-free foods and menus, the Gluten Free Resource Education and Awareness Training (GREAT) Business Association has become a decided advantage for those looking to enter this rapidly expanding market.
The GREAT Association standardizes, brands, and equips the entire spectrum of the food industry including: manufacturers, vendors, retailers, and both individual and multi‐unit food service establishments. GREAT Association membership has been proven to assist professionals in the execution and marketing of safe gluten-free alternatives, and help businesses gain critically important consumer trust and loyalty.
Demand stems largely from the growing number of Americans diagnosed with celiac disease and gluten intolerance, which estimates suggest affect about 1 in every 100 individuals. Due to the life long gluten-free dietary needs of this community, market research reports forecast double-digit growth in the gluten-free sector, and predict that the market will reach $2.6 billion by 2012.
Other benefits of membership include: business to business networking opportunities, access to NFCA and GREAT consultants, website presence and advertising, listing in the GREAT exclusive Gluten Free Yellow Pages resource guide, premier invitations to NFCA events, referrals to NFCA press requests, discounts on sponsorship packages, access to online educational tools and continuing education credits, and a monthly gluten-free industry newsletter subscription.
The GREAT program has been featured in leading trade publications such as The National Culinary Review and Food Business News, and has been recognized by the Research Chef’s Association (RCA) Culinology Expo, and The National Restaurant Association (NRA).
For information or to register for the GREAT Association, visit www.beyondceliac.org/great or call (215) 325-1306 x105.
The NFCA and GREAT Association will host a Gluten-Free Showcase Pavilion at the 2010 National Restaurant Association Show, held May 22nd through 25th in Chicago. The first of its kind held on the food industry’s most prestigious stage, the Gluten-Free Showcase Pavilion will highlight the evolving maturity of the gluten-free industry, and open the door to millions of new consumers for multiple business models within the industry by:
•Offering a business case for restaurants and food service to invest in a gluten-free consumer base
Be sure to visit representatives at booth 6436h at the NRA Show 2010 for information about the GREAT Association and the exhibiting Gluten-Free Showcase Pavilion participants. Information about the upcoming NRA Show Gluten-Free Showcase Pavilion can also be found on the upcoming events section of NFCA’s website, www.beyondceliac.org/Events.
About the National Foundation for Celiac Awareness
About Celiac Disease
Contact: Whitney Ehret