NFCA President & Founder To Speak At IFT Wellness Annual Wellness Conference
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Ambler, PA (March 17th, 2011) - At the 2011 International Food Technologist's (IFT) annual Wellness Conference, held March 23rd-24th at the Intercontinental Chicago O’Hare in Rosemont, Illinois, Alice Bast, president and founder of the National Foundation for Celiac Awareness (NFCA), will be among a bevy of distinguished industry experts participating as one of the event’s key speakers.
Bast will team with Jennifer Williams, application scientist at Penford Food Ingredients, to present the highly anticipated educational session entitled, "Nutritionally Gluten-Free: The New Frontier".
With the expanding population of Americans affected by celiac disease and gluten intolerance, demand for gluten-free products continues to climb. The market posted sales of $2.6 billion in 2010, according to Packaged Facts market research, and is projected to exceed $5 billion by 2015.
When gluten-free foods were first introduced, they contained minimal nutrition and had less-than-ideal sensory qualities. Today, consumers expect such products to be on a par, in both quality and nutrition, with their gluten-containing counterparts. This expectation has opened the door to a new frontier of ingredients.
This presentation will address how to successfully launch gluten-free foods by using nutritional flours and fibers to create healthy, tasty products. In addition, a review of the gluten-free arena, evolving gluten-free technologies and gluten-free ingredient solutions will enable attendees to identify potential new gluten-free product candidates.
When: Wednesday, March 23, 2011
Time: 2-3 p.m.
Where: InterContinental Chicago O'Hare, Rosemont, IL
The International Food Technologist's (IFT) annual Wellness Conference in March offers attendees a unique blend of unbiased perspectives, news about emerging trends, and information on how other organizations within the food industry are penetrating this health and wellness sector.
For more information, visit the IFT conference website.
About NFCA and GREAT Gluten-Free Initiatives
NFCA’s GREAT gluten-free initiatives promote a vision where gluten-free food is tasty, safe, affordable, accessible, and understood. The organization and its programming have been recognized by industry professionals and consumers alike for their leadership in the growth and development of the gluten-free market. The GREAT Business Association of gluten-free businesses and certified gluten-free product registry, as well as the GREAT gluten-free training program for kitchens and food service, provide tools to manage and master the gluten-free marketplace.
NFCA is a non-profit organization dedicated to raising awareness of celiac in order to gain prompt and accurate diagnosis for those suffering, support the health and wellbeing of those with the disease, and facilitate research that will better understand the disorder and find a cure. Visit www.beyondceliac.org for information.
Contact: Whitney Ehret
National Foundation for Celiac Awareness
(215) 325-1306 x 103