Mambo Sprouts Marketing Survey Reveals Organic Consumers Seek Functional Foods

May 19, 2010

Mambo Sprouts Marketing Survey Reveals Organic Consumers Seek Functional Foods

market research released in conjunction with celiac awareness month celebration with NFCA

Mambo Sprouts Marketing MamboTrackhas released results from a recent consumer survey that provide insight into the gluten-free market and its growing consumer base.

From PR Newswire:

With Celiac Awareness Month upon us, the study noted interest in specific ingredient-free foods, with one in three natural product consumers seeking allergen free foods. Shoppers were most likely to report buying gluten free/wheat free items (25%), followed by dairy free foods (9%). Fewer avoided soy (6%) or peanuts (4%).

Bread (59%), cereal (56%), chips and snacks (54%), and pasta (46%) were the most popular gluten free products.

Consumers are turning to gluten free foods for a variety of reasons. More than four in ten gluten free buyers felt gluten free products were healthier for their family (43%). Another one in three (34%) had a household member with celiac disease or wheat intolerance or indicated that their favorite brands were gluten free already (36%).

NFCA and Mambo Sprouts have teamed up to host an online celiac disease awareness campaign this month, which will reach 2 million people nationwide.

The Mambo Sprouts Marketing Quick Poll was completed online among 600 MamboTrack health and natural product consumers between April 19th – April 26th, 2010.

For the month of May, NFCA and Mambo Sprouts will be featuring recipes, product reviews, and of course, coupons for fantastic gluten-free products.

Mambo Sprouts, the nation’s leading natural and organic marketing company, has teamed up to raise awareness of celiac disease and the gluten-free lifestyle!

To learn more or get involved, visit: