Old Spice Guy Admits Gluten-Free is a Struggle | BeyondCeliac.org
X You may need to Reload the page to make it work correctly.

Old Spice Guy Admits Gluten-Free is a Struggle

While doing diet cleanse, Mustafa says gluten was hardest to avoid.

Isaiah Mustafa, better known as the “Old Spice Guy,” may be buff, but he has a weakness: gluten. The star of the “Man Your Man Could Smell Like” ad, which recently won an Emmy for Outstanding Commercial,  has spoken publically about his decision to remove gluten from his diet—and how difficult the detox has been.

“Right now, I’m vegan-cleansing: no processed sugar, no caffeine, no alcohol, no animal products and no gluten. I never knew what gluten was before. Now I know exactly what it is, and it’s everything I want!” he told the Hollywood Reporter in July.

Mustafa also mentioned his new diet on “The Tonight Show with Jay Leno,” declaring gluten the “tough one” to eliminate.

It’s unclear whether Mustafa is still avoiding gluten; however, his experience is a testament to the challenge of going gluten-free. Based on his struggle, others may be convinced to research the gluten-free diet, and its underlying medical need, before going gluten-free.



Advertise with us

  • Gluten Detective
  • Look for the Beyond Celiac logo and shop gluten-free with confidence.
  • Gluten-Free Resource Directory


Complete our Celiac Disease Symptoms Checklist today to find out if you could have celiac disease and how to talk to your doctor about getting tested.