Mambo Sprouts Marketing Survey Reveals Organic Consumers Seek Functional Foods | BeyondCeliac.org
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Mambo Sprouts Marketing Survey Reveals Organic Consumers Seek Functional Foods

market research released in conjunction with celiac awareness month celebration with NFCA

 

Mambo Sprouts Marketing MamboTrackhas released results from a recent consumer survey that provide insight into the gluten-free market and its growing consumer base.

From PR Newswire:

With Celiac Awareness Month upon us, the study noted interest in specific ingredient-free foods, with one in three natural product consumers seeking allergen free foods.  Shoppers were most likely to report buying gluten free/wheat free items (25%), followed by dairy free foods (9%).  Fewer avoided soy (6%) or peanuts (4%).

Bread (59%), cereal (56%), chips and snacks (54%), and pasta (46%) were the most popular gluten free products.  

Consumers are turning to gluten free foods for a variety of reasons.  More than four in ten gluten free buyers felt gluten free products were healthier for their family (43%).  Another one in three (34%) had a household member with celiac disease or wheat intolerance or indicated that their favorite brands were gluten free already (36%).

NFCA and Mambo Sprouts have teamed up to host an online celiac disease awareness campaign this month, which will reach 2 million people nationwide.

The Mambo Sprouts Marketing Quick Poll was completed online among 600 MamboTrack health and natural product consumers between April 19th - April 26th, 2010.

For the month of May, NFCA and Mambo Sprouts will be featuring recipes, product reviews, and of course, coupons for fantastic gluten-free products.

Mambo Sprouts, the nation’s leading natural and organic marketing company, has teamed up to raise awareness of celiac disease and the gluten-free lifestyle!

To learn more or get involved, visit: www.mambosprouts.com.

 

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