market research released in conjunction with celiac awareness month celebration with NFCA
Mambo Sprouts Marketing MamboTrack™has released results from a recent consumer survey that provide insight into the gluten-free market and its growing consumer base.
From PR Newswire:
With Celiac Awareness Month upon us, the study noted interest in specific ingredient-free foods, with one in three natural product consumers seeking allergen free foods. Shoppers were most likely to report buying gluten free/wheat free items (25%), followed by dairy free foods (9%). Fewer avoided soy (6%) or peanuts (4%).
Bread (59%), cereal (56%), chips and snacks (54%), and pasta (46%) were the most popular gluten free products.
Consumers are turning to gluten free foods for a variety of reasons. More than four in ten gluten free buyers felt gluten free products were healthier for their family (43%). Another one in three (34%) had a household member with celiac disease or wheat intolerance or indicated that their favorite brands were gluten free already (36%).
NFCA and Mambo Sprouts have teamed up to host an online celiac disease awareness campaign this month, which will reach 2 million people nationwide.
The Mambo Sprouts Marketing Quick Poll was completed online among 600 MamboTrack health and natural product consumers between April 19th - April 26th, 2010.
For the month of May, NFCA and Mambo Sprouts will be featuring recipes, product reviews, and of course, coupons for fantastic gluten-free products.
Mambo Sprouts, the nation’s leading natural and organic marketing company, has teamed up to raise awareness of celiac disease and the gluten-free lifestyle!
To learn more or get involved, visit: www.mambosprouts.com.