Rise in Gluten-Free Goes Beyond Celiac Disease

The gluten-free market is projected to reach $5.5 billion by 2015, but celiac disease isn't the only driving force.

There’s no denying it: gluten-free has hit the mainstream. But, according to a new report, the specialty market is rising even faster than expected, and celiac disease isn't the only reason.

Previous estimates by market research firm Packaged Facts projected that gluten-free sales would reach $2.6 billion by 2012. The firm’s latest report, however, estimates that annual sales have already passed that milestone, reaching $2.64 billion in 2010 alone. New estimates project the gluten-free market to hit nearly $5.5 billion by 2015.

While this news is a boon to the celiac and gluten intolerant community, the demand goes far beyond this niche group. According to a fall 2010 survey of 1,881 adults, including 277 gluten-free consumers, only 8-12 percent of those who purchase gluten-free goods do so because of celiac disease or gluten intolerance. Another 13 percent, however, buy gluten-free as a way to treat other conditions, according to the report. In some cases, conditions like autism and arthritis have been shown to improve with a gluten-free diet. Many consumers also believe gluten-free food is healthier and better quality, according to survey results.

 Along with this report, there has been other evidence of gluten-free in the mainstream. A Chex commercial focusing on gluten-free options has won acclaim among celiac and gluten-free families. The recent Fancy Food Show showcased a number of new and popular gluten-free items, and the upcoming Natural Products Expo West will include a panel discussion, “Gluten-Free on the Menu” featuring National Foundation for Celiac Awareness Founder & President Alice Bast, along with other notables from the gluten-free scene.   

 

 

OUR SPONSORS & PARTNERS

Advertise with us

  • CrunchMaster: Happy, Healthy, & Gluten-Free
  • Allergic Living 10 dollars off
  • Three Bakers Gluten-Free: Find Your New Fave
  • Bake Freely
  • Rudi's Gluten-Free Recipes
  • Blue Diamond Gluten-Free Nut Thins
  • Gluten-Free Resource Directory


DO YOU THINK YOU MAY HAVE CELIAC DISEASE?

Complete our Celiac Disease Symptoms Checklist today to find out if you could have celiac disease and how to talk to your doctor about getting tested.