Natural Products Expo East


NFCA is proud to announce that both Alice Bast, president and founder, and Beckee Moreland, Director of Gluten-free Industry Initiatives, will be presenting at Natural Products Expo East.

Natural Products Expo East
September 21-24, 2011
Baltimore Convention Center
Baltimore, MD

Alice and Beckee will both be featured panelists at the Expo’s Retailer Workshop, which seeks to provide intensive education and training to educate retailers about current and cutting-edge topics.

The Crossover Consumer: The Newly Diagnosed
Wednesday, 9/21/2011
2:30 PM - 3:30 PM

How can retailers create a welcoming, informative wellness-promoting environment for customers recently diagnosed with health issues? Hear marketing, merchandising and education suggestions.

Alice Bast, President, National Foundation For Celiac Awareness (NFCA)
Scott Mandell, CEO and Founder, ENJOY LIFE FOODS

Panel information:

Selling Convenience: Special Diets
Wednesday, 9/21/2011
3:45 PM - 4:45 PM

So many shoppers have specialized dietary needs—make sure you’re accommodating them.

Beckee Moreland, National Foundation for Celiac Awareness (NFCA)
Debby Swoboda, President, - Debby Swoboda Marketing Solutions

Additional Panel information:

Natural Products Expo East is the largest natural, organic and healthy products trade show on the East Coast, and draws up to 25,000 international industry professionals 1,500 booths showcasing the latest trends and new product launches including: organic products, natural gourmet, health and beauty, pet products, supplements, and natural living. Expected attendance at this year’s event is more than 22,000 industry professionals.

For information about the 2011 Natural Products Expo East show and educational events, visit their website:

Note: Beyond Celiac provides information on gluten-free events as a service to the community. Please note that Beyond Celiac cannot assure the event participant or restaurant patron of the gluten-free practices or knowledge of the restaurants cited if they have not completed the Beyond Celiac GREAT Kitchens program, which provides accredited gluten-free training to restaurants and other foodservice providers. Please call the venue directly to learn more about their preparation processes.



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